Internet Marketing Tips

Six popular "Internet Marketing Tips Of The Week"
from recent issues of "The BizWeb E-Gazette".

All of these tips offer some excellent help to anyone marketing
on the internet. Feel free to republish any or all as desired.
Each tip has a brief sig file at the end.

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To pick up some more free reports: go to "Insider Secrets of Internet Marketing"
at http://www.welcome.to/bettertimes

Tip #1 "Hot Newsgroups"

Before the birth of the World Wide Web, online marketers
relied heavily on newsgroups. Although many have slowly
wandered away from this method net marketing, newsgroups
are definitely surviving (and thriving).

I recently made a trip to some business related newsgroups
to check out the traffic. What I saw was a steady flow of
posts, some numbering over one hundred per day. These raw
numbers alone, lend support to the rationale that newsgroup
marketing is worthwhile.

With that said, we've decided to give you a bit of a jump
start. If you're interested in trying newsgroup marketing,
the following list should keep you busy for a little while.
Below you'll find 34 of the most popular newsgroups among
online marketers.

alt.ad
alt.america.online
alt.bbs.ads
alt.bbs.internet
alt.biz.misc
alt.business
alt.business.accountability
alt.business.career-opportunities.executives
alt.business.home
alt.business.home.pc
alt.business.hospitality
alt.business.misc
alt.business.multi-level
alt.commerce.misc-ads
alt.internet.commerce
alt.internet.services
alt.make.money
alt.make.money.fast
alt.misc
aol.commerce.misc-ads
aol.commerce.mlm.announce
aol.misc
biz.comp.misc
biz.general
biz.marketplace
biz.misc
biz.mlm
biz.newgroup
biz.next.newprod
biz.univel.misc
can.atlantic.biz
market.internet.free
misc.business
misc.entrepreneurs

Remember, if you're new to newsgroup marketing, it's always
a good idea to "lurk" or read some other posts before you
post to any newsgroup. Many newsgroups DO NOT accept blatant
advertising. You CAN market in these newsgroups, but you
must do it by posting helpful messages, marketing only with
the aid of a short effective signature.

If you're not ready to spend time reading and posting
to these newsgroups right now, you may want to at least
consider saving the list for future use. Although the world
may not beat a path to your offer, newsgroup marketing is
free. When used regularly, it can become an integral part of
your online marketing campaign.

This tip courtesy of JDD Publishing, Home of "The BizWeb E-Gazette!"
For a free lifetime subscription, Mailto:[email protected]
For free information on low cost, effective internet marketing, send
Mailto:[email protected] or visit http://www.bizweb2000.com

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Tip #2 Using META Tags.

It is very important to insert META tags into all of your
web pages since some of the more popular search engines rely
on these tags. (AltaVista and Infoseek to name a couple.)

The META tags you use tell the search engines two things...

1) The description of your web page(s).
2) The keywords relevant to your page(s).

If you know html, you probably know how to use meta tags.
However if you're using one of the many web authoring software
programs now on the market, inserting META tags can be tricky.

As a Microsoft Frontpage user, I fall into that category.
Therefore I'll use my own experience as an example.

The newest version of FrontPage lets me edit html code from
inside the program. No problem. However the previous version
and many other web authoring programs do not offer this option.
Here's how I accomplished the feat.

Using Windows Notepad, I opened up each .htm file in my Web
and inserted the following lines of text between "<head>"
and "</head>".

Naturally, you'll be replacing "My Page Title" with "your page
title" and "my keywords" with " your keywords" relevant to your
pages. Leave the rest of the text as is.

If you haven't done this on your web page(s) I suggest you do
it today. There's no doubt you'll receive better ranking in the
search engines that use META Tags to index pages.

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Tip #3 "Get Listed!"

In this fast paced internet environment, it seems that
people change ISP's more often than their socks! Many times
people lose valuable contacts in the process. With this in
mind, here are a few URL'S to jot down.

Although there are plenty more, we've listed some of the
services that allow you to search AND list your business for
FREE. When you need to find a business you've lost contact
with, now you have a great place to start.

WED World Email Directory. Estimated access to more than 12
Million email addresses and more than 140 Million business
and phone numbers worldwide! http://www.worldemail.com/

The Global On-Line Directory. A "Yellow Pages" Guide to the
Internet. http://www.gold.net/gold/gold2.html

555-1212.com is an easy way to find telephone numbers, area
code and country code information, e-mail addresses, and
website locations. http://www.555-1212.com/

Yellow Pages Online, Inc. More than 18 Million Listings Of
U.S. businesses "Search by category, keywords, company name
and associated brand name. http://www.ypo.com/

If you're business is on the net, not only should you save
these URL's, it's a good idea to take a few minutes to visit
these sites and list your company. You never know when one of
your valued customers will need to find you. Heck, one of them
may be jotting down those URL'S right now!

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Tip #4 "Your Internet Marketing Campaign Should
Revolve Around This One Principle!"

Just this week, a newcomer to internet marketing asked me
a question we all should consider carefully. Her question
was this, "Being new to this marketing medium, I'd like to
know what you see as the "big picture" or a constant I
should stay focused on?"

It took about 3 nanoseconds for the answer to pop into my
head! My reply was as follows...

"The number one reason people are online in the first place
is to find information. Specifically, FREE information."
Which bears out the following, "Net marketers who provide
valuable content will keep people coming back. Keeping people
coming back, is one of, if not the most important factor in
any marketing campaign. It dramatically increases the chances
of someone actually purchasing your wares."

So there it is. The big picture. A focus. No matter what
you're marketing, you probably know plenty about it. Share
your knowledge. Create a FREE report and give it to anyone
who's interested. Start a FREE electronic newsletter about
the subject. Submit articles to other newsletters. Create
an information rich website.

These are just a few of the many ways to offer free info
online. And remember, not only will you be helping your
fellow netizens learn, you'll be running an effective
marketing campaign!

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Tip #5 - The Do's of Net Marketing

We'd like to pass along some net marketing do's today. We'll stay
positive and forget about the don'ts. If you're marketing on the
internet, consider each of the following ...

DO- Give away free information. The number one reason people are
on the net is access to information! Even if your goal is to sell
something, focus on offering some valuable information to your
prospective customers.

DO- Submit articles and press releases to online AND traditional
newsletters and magazines at least once a month. FREE exposure
just can't be beat!

DO- Visit NewsGroups as often as you submit press releases. Post
some helpful information and you may learn a thing or two in the
process.

DO- Keep the amount of graphics on your web pages to a minimum.
Web surfers seem to be a very impatient lot. Text loads much
faster than gifs and jpegs. Most won't wait more than 15 seconds
before clicking that stop button and moving on!

DO- Write down ALL of your new ideas! Are you constantly
brainstorming? Don't let a single idea slip away. Keep a
running list. Review and act on the best ideas without delay!

DO- Take a few hours every week to just surf the web. Focus on
learning something new each time. Knowledge is the #1 key to
success!

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Tip #6 "Tell The Real World!"

Internet Marketing takes on many faces. When promoting your
business, not only is it important to focus on your fellow
netizen, your campaign must cross over into the "Real
World" as well.

Most of you already realize that the best way to get free
exposure in the real world is by submitting articles and press
releases.

Using Newspapers and Television Stations as a primary focus in
this area can work wonders. If you have something "newsworthy",
your local media may be very interested. In addition to your
hometown press, media outlets in your birthplace and any other
town you may have lived in may be interested as well.

Many marketers agree that the hardest part in doing this is
obtaining all the necessary contacts. NOT ANY MORE! Thanks to
Gebbie Press: The All-In-One Media directory, this valuable
information is now a few clicks away!

Simply visit http://www.gebbieinc.com/presto.htm and Presto!
USA Weekly papers and TV stations broken down by state. Simply
save the file, open with a word processor (created using MS
Word 6.0) and print! They're even formatted for instant Avery
5160 type labels!

Gebbie Press also offers a complete TV database, a gratis, as
well as 1,000 plus emails for Radio and about 400 emails for TV
stations, also for free at their site. In short, some terrific
resources for publicity, at NO cost.

They also have e-mails and toll-free's for about 575 Daily papers,
but these are on disk only, and not posted to the website. Another
low/no cost publicity avenue.

Visit http://www.gebbieinc.com today! I can assure you I'll be
there. With my new book coming out late this spring, I feel like
I've stumbled upon a gold mine of information!
* Article courtesy of JDD Publishing, Home of "The BizWeb E-Gazette!"
For a free subscription, Mailto:[email protected] today!
Get the details on their book about low cost effective internet marketing,
Mailto:[email protected]. Want some FREE online marketing help?
Visit JDD Publishing on the web at http://www.BIZWEB2000.com.

Check out Jim Daniel's book Insider Internet Marketing for more information.